House Renderings London

Urbed
Torus Homes
Together Homes
CB Homes
Sammon Architectural
Hoober Homes
Rockliffe Hall
Postland Developments
Morgan Homes
Iguana Developments
Churchill Retirement Living
Bell Homes
Goldcrest Group
Gem Select
First Choice Homes
Gleeson Build and Develop
Genesis Homes
Gecko Homes
Fourfifteen
Fabric Living
Elder Properties
Ekin Building Services
Echovia Developments
D'Oilly Manor
CZW Homes
Churchill
Chambers Capital
Carson
Carrington Group
Ben Warren
Hawksmoor Homes
Aldermans Estates
William H Brown

Marketing Imagery to Move You Ahead of Your Competition

Obtaining high quality 3D house renderings can be an easy way of boosting your sales and increasing turnover, provided you choose an experienced, professional supplier who can guarantee delivery when you need it.

Every house visualisation we create is designed to appeal to your core market, because every reservation matters.

On property portals such as Rightmove, house-hunters either engage with a listing or scroll onwards within 2 seconds. That’s not long to impress, so it pays to make those images count.

With the range of services available on the market today, it can be hard to decide what sort of content will be best placed to convert browsers’ interest into sales.

London Property Market

Real data for developers, investors, and housebuilders working across Greater London. Updated monthly from HM Land Registry and GOV.UK planning records.
£553,870
Avg House Price
+2.9%
5-Year Growth
75,000+
Homes Planned
6
Major Schemes
Housing Demand vs Supply

London's delivery gap is widening

London consistently delivers fewer than half the homes it needs. The London Plan target of 52,300 homes per year has never been met, and the revised NPPF standard method pushes the requirement even higher to 88,000.

2022-23: 35,263 delivered, target 52,30035,2632022-232023-24: 31,748 delivered, target 52,30031,7482023-242024-25: 32,678 delivered, target 52,30032,6782024-25
Homes delivered
Annual target (~52,300)
63%
HDT Score
Below 75% threshold
12.54
Affordability Ratio
House price to earnings
Per-borough assessment
HDT Consequence
Required by government

London delivered 99,689 homes over the last three years against a London Plan requirement of 156,900 (52,300/yr). Under the revised NPPF standard method, London's annual requirement rises to approximately 88,000 homes per year, making the delivery gap even starker. With an affordability ratio of 12.54 (median house price to median earnings), London remains the least affordable region in England. For developers, these structural shortfalls translate to sustained demand and strong planning support for residential schemes.

Development Pipeline

Named schemes shaping the city

London has the largest concentration of major regeneration schemes in the UK. These landmark projects are reshaping entire neighbourhoods and driving the next generation of housing supply.

Old Oak Common
25,500 homes planned around the HS2 interchange in west London. One of the largest regeneration projects in Europe, overseen by the Old Oak and Park Royal Development Corporation.
Thamesmead Waterfront
Peabody's 30-year vision for 20,000+ homes across south-east London's largest brownfield site. Includes the Woolwich Creative District and new DLR connection.
Barking Riverside
10,800 homes on a former power station site in east London. Joint venture with L&Q and the GLA. London Overground extension opened 2022, accelerating delivery.
Meridian Water
10,000 homes on 85 hectares of former industrial land beside the River Lee. New Meridian Water station opened 2019. Mixed-use with commercial and leisure.
Silvertown Quays
British Land's 53-acre masterplan for 3,000+ homes, workspace, shops, and a new town centre in Southwark. One of London's largest mixed-use regeneration projects.
Earls Court
4,239 homes across the iconic Grade II* listed site. Phase 1-3 complete with residents moved in. Northern Line extension station opened 2021.
Balcony CGI in London
Property Brochures example image of a brick house with garage and car
Photorealistic 3D architectural visualization of residential property exterior render
House Prices

Average prices by property type

London sits 92.4% above the national average of £287,949. High land values and chronic undersupply continue to drive premium pricing across all property types.

Detached £1,162,231
Semi-detached £721,916
Terraced £640,508
Flat / maisonette £431,036
House price data: HM Land Registry UK House Price Index, June 2026. 5-year comparison: June 2021 vs June 2026. Housing delivery: DLUHC Live Table 122 (net additional dwellings, 2001-02 to 2024-25). HDT: MHCLG Housing Delivery Test 2024. Affordability: ONS ratio of median house price to median workplace-based earnings, 2025. Development scheme details sourced from Manchester City Council, developer announcements, and planning records.
Why The Pixel Workshop

Manchester studio, London reach

The Pixel Workshop is a Manchester-based architectural CGI studio working with developers, architects, and housebuilders across London and the South East. We deliver photorealistic visualisation for planning applications, marketing suites, and off-plan sales.

Our Manchester base means competitive studio rates without compromising on quality. We work with London developers daily, understand the capital's planning environment, and deliver to the timelines that London projects demand.

GET IN TOUCH
The Pixel Workshop architectural CGI studio

Easy, Stress-free Process

Working on a London development?

A free consultation can make the difference between spending too much on your marketing imagery or not spending enough.

We’ve been honing our systems for over 20 years, to make sure our processes are highly efficient.

No need to leave your property sales to chance….We’d love to discuss how CGI can support your planning appliction, marketing or sales launch.

What Our Clients Say About Us

Below are a selection of reviews from satisfied clients across the UK, summarising their views about our architectural rendering and property CGI services. While The Pixel Workshop is local to Manchester, Cheshire and Leeds, we are a long-established company serving the whole of the UK.

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Make sure you get marketing materials that do your development justice.

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Jactin House, 24 Hood Street,
Ancoats, Manchester, M4 6WX